Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your School Run shopping experience:

1. Compare - without doubt the biggest advantage that the School Run offers shoppers today is the ability to compare thousands of School Run at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.

2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about

3. Testimonials - don't know anybody that has bought a School Run? Wrong! If the School Run is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.

4. Questions - Got a question about School Run then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....

5. Reputation - Never heard of the company selling School Run? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about School Run and build up a picture of their reputation for sales, returns, customer service, delivery etc.

6. Returns - still worried that even after all of the above your School Run wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.

7. Feedback - happy with your School Run then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.

8. Security - check for the yellow padlock on the School Run site before you buy, and the s after http:/ /i.e. https:// = a secure site

9. Contact - got a question about School Run, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.

10. Payment - ready to pay for your School Run, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.

in Barking show that parking during term time is illegalThe School Run is a modern phenomenon associated with parents taking their children to school by automobile. Outside most United Kingdom schools parents park cars near the school gates and drop off and pick up their children at the appropriate times.

In the past it was not unusual for most children to walk to school, either on their own, with friends, or accompanied by an adult. Walking to school has fallen from 61% of primary school pupils in 1992/4 to 50% in 2004. Walking to school is being replaced by parents using cars, sometimes in a Rota (schedule) with other parents.

The reasons for this are manifold. Firstly, in many cases both parents work and do not have time to walk their children to school, and do not know any other parents who have the time either. Secondly, even if the children are old enough to walk on their own (or cycle), most parents are worried that something may happen to them, e.g. abduction, car accidents etc. Some schools do not offer bus service and can be too far to walk to school anyway, forcing the school run.

Ironically, the risk of children being run over near their schools is much higher than in the past due to all the parents driving their own children to school and parking in unsafe places near the school gates. It is not unusual to see cars parking in bus stops, on pedestrian crossings or facing the wrong way, with children getting in or out of the car.

The fear that something may happen to the children has perhaps more to do with media coverage of isolated (but tragic) cases than any real threat.

Some schools now have a 20 mph (~30 km/h) speed limit operating when the children are about, though traffic congestion often necessitates a lower speed.

A further problem in recent times has been an increasing level of choice by parents as to which school their children go to. Obviously the inevitable result is that kids may have further to travel and are more likely to require a bus or a lift in the car.

It is claimed that the school run is responsible for a large amount of the traffic problems in the morning rush hour. However, the often dramatic reduction in congestion at the start of school holidays, is also due to the fact that many parents have to go on holiday at this time.

The decreasing amount of exercise and associated increase in obesity are also partly blamed on the school run.

In the United Kingdom, the school run has become a popular target for some politicians and campaigners against the use of cars for journeys which could be better walked or cycled. One of the campaigns promoting this alternative is the walk to school campaign.

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